In short
The right tools for the specific role. The harder half is the people using them.
Most organisations reach for Copilot, usually because they believe their data is safe there. We work well across any of the big four providers, but the focus moves away from the tool almost immediately. What decides whether this succeeds is change management and psychology, not which platform you happen to have bought.
Half the country is frightened AI will take their job, or frightened of getting it wrong in front of colleagues, so they will not engage at all. The other half are confident and already using tools nobody has signed off, quietly putting company IP and client data somewhere it should not be. Both groups carry real risk, and they usually sit in the same room.
More product training will not fix either group. What works is a psychologically safe environment where both can meet in the middle, ask the question they have been avoiding, and get properly good at this together.
What happens next is the part worth paying for. Some of your team become AI champions without ever being asked to. They feel safe enough to experiment properly and start finding uses specific to their own role, and the hours saved compound week after week. The best use cases rarely come from the top. They come from the people doing the work.
The framework behind it comes from 4 years of psychotherapy training and 25 years leading businesses in the North West.
What it is
Your marketing team gets a different programme to your sales team, because their work is different. Your fee earners get a different programme to your support staff, for the same reason. Each group trains on its own real workflows, with prompts and formats it can use within the hour. Proportionate and appropriate to the role, which is also exactly what the EU AI Act asks for.
If your firm runs Microsoft 365, Copilot is already sitting in Word, Outlook, Excel and Teams. In most businesses we visit it is switched on, barely used, and quietly included in a licence somebody signed off last year. That is money on the table. We train your team inside your own tenant, on your own documents, so Copilot starts earning its keep from day one. Not a Microsoft house? We deliver the same role-specific training on Claude, ChatGPT and Gemini, and we will tell you honestly which one fits your work best.
Microsoft Copilot
Claude
ChatGPT
Gemini
Why it matters
71% of workers are using unapproved AI tools in secret, and only 11% have ever received formal AI training. That gap plays out the same way in every firm: some people quietly paste things into tools nobody signed off, and others avoid AI completely because nobody has shown them how to use it safely. Trained teams do something different. They find the use cases that fit their own role, and the hours saved compound week after week.
There is a legal side too. Since 2 February 2025, Article 4 of the EU AI Act has required organisations that deploy AI to take measures on staff AI literacy. Here is the wording currently in force:
“Providers and deployers of AI systems shall take measures to ensure, to their best extent, a sufficient level of AI literacy of their staff and other persons dealing with the operation and use of AI systems on their behalf, taking into account their technical knowledge, experience, education and training and the context the AI systems are to be used in…”EU AI Act, Article 4 (current wording)
That wording is about to change. The EU's Digital Omnibus reform has passed both Parliament and Council and is expected to be published in the Official Journal before 2 August 2026. Once it is, Article 4 softens from an obligation to ensure a sufficient level of AI literacy to an obligation to support the development of it, an obligation of effort rather than a guaranteed result.
That change does not make the duty disappear, and it does not make generic training defensible under either version. Whether the standard is to ensure or to support, the law still asks for literacy that reflects each person's knowledge, experience and context of use. Different roles, different training. That is the requirement, whichever wording ends up applying.
The programme
A comprehensive understanding of what AI is, what it is not, and why knowing both is important. This includes a glimpse into its origins, why it has exploded in recent years, and what it means for business in the future.
As a member of the BACP and in his fourth year of psychotherapy study, Darren has found the human threat response to AI in the workforce is no different to any other. The session is delivered through a psychologically safe lens, using our own SAFER framework, so attendees feel secure enough to experiment and safe enough to speak up when they don't understand something.
Trainers often overlook context by going straight to the tools. But context and data management is the single most important thing an organisation can do to improve its workflows and AI results: what good context looks like, how to label and organise special category data, and what to share with an LLM and what not to.
We prefer to deliver training on the tools your teams already use. For most, that is Copilot; for those who want Claude, Gemini or ChatGPT, we deliver on those too. Practicals include prompting, still a fundamental skill that helps steer against drift even as newer models need it less, alongside skills, chained skills and agent exploration, natively or inside everyday apps like Excel and Word. Practicals flex by role: Marketing might explore GenAI imagery or ad copy, HR might look at policy building and people management. We demonstrate their own workflows back to them, so they see exactly how much time goes into one cog of a process, and how AI changes that. We use prepared dummy data rather than live client documents, deliberately, and we say so out loud. Watching a trainer refuse to let someone paste a real contract into ChatGPT is often the most effective risk lesson of the day.
It would be unethical to run an AI enablement programme without addressing risk. We name the three failure modes in plain terms: hallucination, where the tool states something false with total confidence, bias, where the answer quietly favours one outcome or group over another, and fabrication, where it invents a source, a quote or a figure that was never real. Your people learn to spot all three before one of them ends up in a client's inbox.
The programme concludes with a summary and Q&A.
The outcome
When Browns Case Management put a room of clinical case managers through one 2.5 hour session, their self-rated AI knowledge went from 2.0 to 4.3 out of 5, and clarity on the AI Risk module, spotting hallucination, bias and fabrication, scored 4.91 out of 5. That is what measurable looks like.
Where this fits
Want the guardrails around this? See AI Risk & Compliance for your obligations under the EU AI Act and UK GDPR, and the policies that keep everyday use safe.
Want to understand why this matters, and why your people react the way they do to AI? See The Human Risk of AI, our programme on what AI is doing to the people using it.
Pricing
Every programme is priced on the time it takes to reach the outcome, never per head. These are starting points; the free intro call tells us which one fits.
2 hours. The essentials of safe, confident AI use for one team: the tools, the risks, and the habits that keep client data out of harm's way.
Role-specific workflows for each team, custom prompt libraries, and documented training your firm keeps. Delivered as a full day or weekly modules.
Larger teams, multiple sites, or a mix of training, compliance and follow-up support shaped around your firm.
Senior AI leadership inside your business without the full-time salary. Strategy, oversight and a named person your team can ask.
Take more than one pillar and the price per programme comes down.
Enablement is where most firms start. Adding Risk & Compliance or The Human Risk of AI on top costs less than buying either one on its own later.
One pillar A single Full Programme.
Two pillars £1,345 per programme.
The Full Training Programme £1,250 per programme. Enablement, Risk & Compliance, and The Human Risk of AI.
Bundle pricing applies to Full Programmes. Workshops and the monthly compliance retainer are priced separately.
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